About Us

Character & Leadership Academy is a youth development charity that seeks to engage, empower and equip youths of today, both local and international, with essential personal development and leadership skills, alongside appropriate character traits for an ever-changing world of tomorrow.


CLA was founded based on the belief that Personal Values and Character are the key foundations and life-smith of every youth leader, where in the absence of either would not allow them to effectively lead with pride and integrity.

"For the things we have to learn before we can do them, we learn by doing them"



Our Mission

“Building a community of youth with good character and leadership traits, locally and globally, through Equipping, Engagement and Empowerment.”


Our Vision

“To be the Centre of Excellence in Youth Character Development and Leadership Education, reaching out to 25,000 youths in Asia by 2025.”

Our Value

CLA’s pursuit of its Mission is driven by its Values that are encapsulated by the acronym ACADEMY:​

  • Adaptability

  • Commitment

  • Accessibility

  • Diversity

  • Empathy

  • Meritocracy

  • Youth-Centric


Our Method

  • Arts and Culture

  • Sports and Adventure

  • Community and Service Learning

  • Character and Leadership Education

  • Environmental and Entrepreneurial Education

Our Team


Board of Directors

Advisory Panel

Our Annual Reports

2017 to 2020 Annual Reports

Annual Report

Annual Report

Annual Report

Annual Report