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My Dollar Story campaign shows spreading kindness can start with as little as $1


SINGAPORE - Though one dollar is not a huge sum, it can spark a memorable act of kindness.

Serangoon Garden Secondary 2 student Kymberly Lim, 14, plans to use a dollar to buy a drink for the cleaners who keep her HDB block clean, to show her appreciation for them.


Kymberly is one of many who will take part in the My Dollar Story campaign, launched officially on Thursday (June 6) at Serangoon Garden Secondary School by Senior Parliamentary Secretary for Education and Social and Family Development Muhammad Faishal Ibrahim.


Organised by Character & Leadership Academy (CLA) and CROWD, a marketing and communications solutions company, the nationwide social campaign aims to remind people that it does not take much to be kind: kindness can be shown through simple gestures in our daily lives.


CLA's executive director Delane Lim has pledged $10,000 to the cause and people can go to the My Dollar Story Facebook page to ask for a dollar to carry out their acts of kindness.


People are also encouraged to contribute their own dollar and perform a kind gesture with it.


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